Please select your organization type to create a better tailored experience.
You may be stretched thin or don't have the internal capability to be a full engagement marketing partner - but your competition does!
I'm your experiential "secret sauce," helping you and your clients create events and trade shows that engage and evoke action before, during and after the event to drive greater client returns and incremental revenue opportunities for your organization.
Whether you're a marketing leader or exhibit manager, you need your events & trade shows to pay dividends and earn their place in your marketing mix. And, if you're new to events and tradeshows, you need an experienced guide to help navigate this one-of-a-kind industry.
I'm your outsourced experiential strategist, working with your team, your agency, or alone to help your organization create integrated pre/at/post show guest experiences that meet and exceed stakeholder expectations and make you and your brand look great!
elevate your experiences.
Your smart strategy engages your target audiences throughout their journey by gaining their attention and driving action before, during and after the event, to further the brand experience.
Once you have their attention, its time to deepen their understanding of your brand, your products and services, what's new, your USPs, and why each would matter to them.
You have their attention, you've given them reason, now make it easy for your audiences to take the next step(s). Simplicity of action empowers not only your audiences, but also your enterprise.
in today's highly competitive engagements, to stand out, you need
the signature experience.
The annual ExhibitorLIVE event brings the trade show industry to highlight their best ideas, designs and experiences. Exhibits led by Ben have resulted in multiple Best of Show and Best Booth Staff Awards.
Aisle-side engagement experiences demand the right concept, the right visuals and messaging and the right associates. Here, a large consumer goods client relied on Ben's marketing agency team to create an engaging gamification experience that provided fun, but also educated on products at the same time. A professional host added to the polish and the draw of the experience.
The pandemic created new challenges for marketers and the rise of the webinar and virtual conference saw Ben shift gears to the virtual world. Here, a multi-day virtual conference is shown, concepted, designed, programmed and executive produced by Ben and team.
Hospitality can often lead to "same old/same old" experiences, or as a colleague always put it, events are more than just putting out the clam dip. Creating menus, premiums and environments that highlight key messages and visuals provides both celebration and education and builds affinity for the brand.
Event performance can and should be measured in multiple criteria. Our on-site trade show audits measure both quantitative and qualitative data points, including traffic, engagement, staff performance and messaging effectiveness. Through descriptive narratives and images, combined with data and analysis, clients receive a multi-faceted audit that helps to gauge current performance to report to leadership and drive continual improvement for future events.
Regardless of the seriousness of the message, sometimes a bit of fun can be a great engagement ice breaker and can help connect with conference guests. Pulling elements from popular culture creates not only familiarity, but also can encourage sharing the experience on social media. "Welcome Mr. Papagiorgio!"
Custom breakfast menu for the conference hotel highlighted key brand messaging and imagery.
Four audience segments led to the design of a personalized journey in-booth that tailored messaging and experience to the specifics of each segment.
Thinking outside conventions led to the MuG, an "un booth" experience featuring award-winning baristas and live entertainment.
A high-profile consumer product launch came to life as a pop-up Bagel Shop in NYC and included signature touches like celebrity appearances.
Above and Below: To launch an entirely new guest room, the brand turned to Ben and the agency team, who concepted and executed the mSpot, a glass room containing the new guest features and amenities. The room and stage above hosted a wide variety of broadcasts, features and concerts, packing Times Square each evening and resulting in a prestigious Ex Award.