building engagement. building brands.
Your event and trade show expenses are the greatest, or one of the costliest segments of your budget. And with rising costs, you may be experiencing a lack of measurable or satisfactory returns on your investment.
For over 20 years, I've been helping brands successfully connect face-to-face with their audiences. From engagement strategy to fully integrated marketing, sponsorship, digital and promotional campaign development, my focus is on taking your event experiences to the next level by engaging before, during and after your events and evoking action to drive your guests towards desired outcomes.
Working with your event, marketing, demand gen and CRM/marketing automation teams, I am your outsourced Experiential Marketing Director, here to make you and your brand look and perform great!
If you know your program could use a boost, but you're not sure how I might help you take it to the next level, give me a call and let's have a conversation about the opportunities that exist to excel.
i t ' s a l l a b o u t
When it comes to a great experience, it's more than just the customer experience (although I put that first, where it should rightfully be).
Ben Olson understands that creating great brand experiences
requires a unique blend of creativity, inspiration and strategic vision - that's the Olson experience!
For over 2.5 decades, he has generated a strong history of marketing success. Throughout his career, Ben has maintained a keen focus on developing and managing integrated marketing success stories.
Ben earned accolades for experiential and promotional campaigns
during his tenure at Momentum Worldwide, a top global experiential marketing agency.
In his role at mg, Ben both created and headed their internal engagement marketing agency, magnify™, leading a team of strategic, creative and digital associates who put their focus on creating the attendee experience, exhibit intelligence and integrated marketing programs that extend opportunities
well beyond the event. Additionally, Ben was the Vice President of Marketing for the mg brand,
leading the creation of marcomm, digital, trade show and branding elements,
while repositioning the brand from exhibit house to experiential marketing company.
At Global Experience Specialists (GES), Ben was a strategic member of the Corporate Accounts
leadership team, originating the role of Vice President, Experiential Engagement with a focus on
creating strategic engagement plans for GES' large client base. Additionally, he spearheaded
the development of virtual options when COVID-19 brought the industry to a halt.
Most recently, Ben led the experiential marketing program for NSF International where he developed best-in-class practices for physical and virtual events on a global level. He designed multi-day virtual conferences, developed the virtual environments and executive produced. He also sharpened his skills in Salesforce and Pardot and Zuant, introducing the fast-tracking of leads directly from field to CRM. He also developed tools and protocols to track ROI and drive more intelligent decision making moving forward.
Today, with the creation of the Olson experience, LLC, Ben enjoys the variety and flexibility of consulting and helping brands, large and small create meaningful connections with the target audiences, as well as assisting marketing agencies and exhibit houses in rounding out their experiential marketing offerings.
When Ben is not fostering brand connections, he might be found in Door County, WI managing the family cottage business, or enjoying family time, beachcombing, cruising, travel or mid century architecture. Ben resides in Milwaukee, WI making him convenient to key Midwest markets and is always happy to hop on the phone, in the car or on a plane for a meeting, a strategy session or a pitch opportunity.
what they're saying.
"Ben is an exceptional presenter, strategist and is able to produce meaningful results for both the clients he is able to serve and the company that he represents."
"Our first year at NACS we were given a challenging space in a remote corner of the convention center. Ben and team were instrumental in creating a destination strategy and an integrated marketing campaign that targeted and delivered high-value attendees."