These examples represent a cross-section of event and promotional projects on which I was the sole lead or team leader during my previous agency and client-side tenures.
Product Launch - Times Square Experience
Ben helped develop the concept, land the new business and managed execution of this Ex Award winning four day, entertainment venue that highlighted the brand's new hotel room in New York and later New Orleans.
Lead & Data Capture & Integration Management - Ben onboarded a single, global lead mgmt. application and directed the integration with Salesforce and Pardot and trained teams in NA, LATAM, EMEA and APAC. The program increased lead speed from show floor to CRM by 500%.
Corporate Rebranding - B2B
To better reflect a strategic shift in positioning, Ben and team rebranded MG Design into mg with a complete rebrand and repositioning and a full suite of integrated marketing components, including an all-new, award winning website, developed all in-house.
Product Sampling - Mobile Vehicle Configuration
Drawing upon multiple sampling and food preparation vehicle configurations and builds, Ben's sketches drove the design of the interior components and the art direction of the vehicle wrap and signage for this mobile sampling tour bus and trailer.
Trade Show - Audience Segmentation
With the launch of a new therapeutic, Ben took provided data and created messaging tailored to each segment. From there, experience mapping and touch point roadmaps were developed prior to the exhibit being designed to facilitate the experience.
Product Launch - Direct Marketing Campaign
The client was participating in a large trade show and had less than desirable space. Ben & team created a destination and drove guests through direct mail that pulled 38% of recipients to the booth & resulted in significant new business wins.
Online Promotion - Sweepstakes
To celebrate a milestone anniversary, Ben led the concepting and execution of an online promotion featuring a sweepstakes with 25 days of exceptional prizes. The promotion garnered over 2 million visitors and an exceptional ROI.
KPI and Metrics Protocols - Ben defined key performance indicators for the global organization and initiated processes and built tools to assist in the collection of the data as well as directing the construction of dashboards to allow leaders to monitor progress and use to inform better future decision making.
Product Launch - Pop up Sampling Venue
To launch a pizza brand extension promising pizzeria taste at home, Ben and team created a pop-up pizzeria in downtown Chicago and served over 27,000 slices in just three days. The launch event led to a mobile sampling tour touching 29 additional markets.
Customer Special Events - Concerts
In support of a retail promotion, Ben and team concepted and executed a special concert event for an iconic consumer product. Featuring The Cheetah Girls, the event also included VIP city tours and on-site hotel hospitality for winners and their families.
Virtual Conference - Ben led the concepting, design (in ON24), programming and live production on this paid virtual conference. The event hosted over 350 live guests and more in on-demand mode. 97.3% of attendees said they would recommend the conference to a colleague.
Trade Show - Integrated Thematic Campaign
While Ben and team developed a decade worth of successful ExhibitorLIVE campaigns, the MuG booth was a highlight, starting a new trend of the "unbooth" and resulting in record attendance, industry praise and a"Best of Show" win.
Retail Rebranding - B2C
When the print division wanted to rename and rebrand it's retail operations, Ben led the agency team in developing the name, the brand standards, and a range of digital and print marketing communications elements.
B2B Promotions and Contact Strategy Development
To help leadership and staff in unifying and visually depicting multi-channel marketing plans, Ben developed contact strategies for each of the B2B markets. Additionally, Ben led multiple promotion campaigns and events for the brand.
Web - Content Creation and Basic Execution
In addition to the development of multiple professional websites, Ben developed all concept, design and execution of church and family-business websites. He also serves as webmaster and creator of multiple marcomm elements.